Post by account_disabled on Jan 11, 2024 0:03:26 GMT -8
In the last post we pointed you to a keyword expansion guide and another post on how to expand your keyword list and called out keyword research and expansion as a means for generating more leads – expanding and refining your keyword list can also help you to lower your CPA.
A great means of lowering your CPA can be to kill off or lower bids on “head” or shorter terms and find more specific keywords from methods like:
Mining search queries
Using broad match to find inexpensive traffic
Finding long-tail keywords to target
3. Increase Quality Score
This starts with improving your campaign structure. Break down your paid search campaigns to create tighter, more relevant keyword groups, which will help enhance the effectiveness (and clickability) of your ad.
This increased clickability and improved Whatsapp Mobile Number List relevance will lead to increases in Quality Score – that means a pricing discount and lower costs per click and per conversion.
how does google ads work - quality score
4. Analyze your offer types
Again this is a similar tip with a different twist to our advice around drive more leads: here you want to look at your offer strategy with an eye towards inefficiencies.
